Thoughtful visual merchandising for boutiques that want their space to work harder — without losing its soul.
I help independent retailers create intentional, welcoming store environments that support how customers shop and how owners actually run their business. Thoughtful visual merchandising that turns browsing into buying.
Available for short-term projects, seasonal updates, and hands-on in-store support.
about
Ali Moore is a freelance visual merchandiser who helps boutique and small retail businesses create spaces that feel intentional, welcoming, and aligned with their brand. With over a decade of experience in visual merchandising and retail leadership, she partners with store owners to transform ideas into thoughtful, high-impact physical environments that support how customers actually shop.
Ali’s work blends creative vision with practical execution. She understands the realities of running a small business—limited time, limited space, and the need for visuals that are both beautiful and functional. Her approach focuses on clarity, flow, and storytelling, ensuring every display feels purposeful and easy to maintain long after the install is complete.
Known for her hands-on style and collaborative mindset, Ali works closely with owners and teams to refresh store layouts, create seasonal moments, and improve overall presentation without overcomplicating the process. Whether supporting a new store opening, a visual reset, or a brand refresh, she brings structure, creativity, and calm to every project.
Ali offers freelance visual merchandising support for boutiques and independent retailers looking to elevate their space, strengthen their brand presence, and create a better in-store experience for their customers.
how i help
Boutique owners wear a lot of hats. Visual merchandising shouldn’t feel overwhelming.
I help you: - Create displays that guide customers naturally through your space - Refresh your store seasonally without buying all new fixtures - Improve flow, product visibility, and storytelling - Make visual changes that are easy for you or your staff to maintain.
My goal is to make your store feel more intentional, more shoppable, and more aligned with your brand— without adding stress to your plate.
Services
Branding & Visual Identity Support
For boutique owners who want their store to feel cohesive — not pieced together. - Clarifying brand tone, color palette, and visual direction - Refining or refreshing existing logos and typography - In-store graphics such as signage, pricing, lookbooks, and printed materials - Aligning brand visuals across physical and digital touchpoints.
Ideal for new boutiques, rebrands, or stores that have evolved over time.
how it works
We talk through your space, goals, and challenges
I create a clear, realistic plan tailored to your store
We execute together—or I handle the hands-on work for you
You’re left with visuals that feel intentional and easy to maintain
No pressure. No long-term commitment. Just thoughtful support.
working together
I work best with boutiques and independent retailers who: - Care deeply about how their space feels - Want practical, achievable visual improvements - Appreciate collaboration and clear communication
Projects can be short-term, seasonal, or as-needed depending on what your store requires.
Interested in working together?
Reach out to chat about your space and see if we’re a good fit.